The popularity surrounding podcasts has risen quite sharply in recent years, with data showing that there are at least 700k podcasts actively running today. Podcasting offers a great opportunity to share your industry expertise on various subjects with an audience of like-minded individuals.
If you are thinking about starting a podcast of your own, a podcast software will enable you to get one up and running. However, there is a lot more that you should know in order to create a successful podcast.
The following is a step-by-step guide detailing all you need to consider when starting a podcast:
Choose a Topic
The first thing you want to consider regarding your upcoming podcast is to select a particular topic or niche. While there are numerous things that you could talk about, narrowing down to a subject that you are knowledgeable about makes the podcast more appealing to your potential audience.
For instance, instead of talking about the “Outdoors” you can instead go with a topic like “Backpacking”. However, ensure that it’s something you can talk about for many episodes, preferably 100 or more. Later on, you can always broaden the topic as the podcasts get more popular.
Pick a Co-host
This is more optional than it’s necessary but having a co-host makes the podcast easier to run. You can choose a friend or business partner who you share a passion for the subject with. Your conversations will be more engaging and interesting when you share personal perspectives on a topic.
Besides, additional tasks such as editing and promotion can be split between the two of you. The most important thing here is to make sure that your co-host is in it for the long haul.
Select a Name
You’ll want to choose an interesting name for your podcast that your potential audience will naturally connect with. Make sure that the name is broader than the podcast topic so that it doesn’t limit the things you can talk about.
It is wise to go with a name that will allow you to expand on the topic later on as you look for more content to deliver. For example, instead of using “Hiker’s Paradise”, you can go with “Mountain Adventures” to give you options to talk about hiking, as well as backpacking.
Establish a Format
You will need to create a certain format that your podcast will follow. This will include issues such as duration and style. While the average driving time for a podcast is 30 minutes, there are shorter and longer podcasts that you’ll find. Just make sure that your audience has enough time to listen to you without getting bored.
When it comes to style, interview podcasts have proven to be the most popular. But this doesn’t mean that you must go with that format. You can have a solo/co-hosted show for half of the time then incorporate an interview in the other half.
The advantage of conducting interviews is that you get a fresh perspective on the topic and also helps to attract new audiences. Finally, the episode has to take a certain overall format, from the way it begins to how it ends. Consider this example for a podcast episode:
- Introductory music
- Ad spot
- Call to action
- Outro music
Once you have the topic, name, and format of your podcast figured out, there are a few things to iron out ahead of the launch. First off, you’ll want to create a Cover Art! This creates the first impression on potential audiences as they browse through their favorite podcast app.
You’ll also want to invest in podcast equipment such as a high-quality microphone and other recording tools that you’ll need to deliver your material to the audience.